When it comes to consistently generating more leads, most businesses immediately look to ads as the solution.

Don't get me wrong, paid ads can be very effective and if you have the budget you should definitely run ads, but there are other tactics and tools we can put in place to generate leads without having to spend on advertising.

The first way to easily start generating more leads is to enable text messaging for your business. SMS is by far the most preferred method of communication. When someone receives a text message, it's almost guaranteed to be opened.

By adding a simple message widget to your website, you can allow visitors to initiate a text message conversation that you can manage in a mobile app or on a computer without having to use your real mobile number.

This is great because until recently these widgets were live chats, which frustrated users because there was never anyone available on the other end and they didn't want to stay on one site forever Web waiting for a response.

With an SMS chat widget, the user is free to leave the site after sending the initial message because the conversation will continue on their phone.

Businesses are usually amazed at the number of conversations generated as soon as they install this on their site